Ford Designs the Virtual Car Model
Posted on July 23rd, 2009 | 321 views
Ford has designed a virtual car model for their latest-generation Fiesta. Her name is Antonella, and she is an attractive 28-year old woman who lives in Rome. Her life is focused on friends and fun, clubbing and parties. Antonella is the personification of a profile created from demographic research about the Fiesta s target customer.
Ford’s goal in using made-up characters is that they will help produce cars that transcend national traits and are instead built around international .
[via]
